Skip to content Skip to navigation

Guides & Tips

Class Presentations

  • Day 1 Slides: Dive in! [ PDF ]
  • Day 2 Slides: Start human-centered [ PDF ]
  • Day 3 Slides: Create with purpose [ PDF ]
  • Day 4 Slides: Invite participation [ PDF ]
  • Day 5 Slides: Spark stories [ PDF ]

Briefs

Brand Audit Assignments

  1. Voice Guidelines (PDF) Every brand has a voice. Here's an exercise in developing one for your brand
    Autodesk example
    A few examples from 2011
  2. Experience Map (PDF) How to map your brands user experience and make a plan for interventions
    Autodesk example
    A few examples from 2011
  3. Image-Identity Gap (PDFDeveloping an understanding of who your brand is in the world
    Autodesk example
    A few examples from 2011
  4. Single Focused Goal (PDF) The impact you want to create and how to measure it
    Autodesk example

Brand Audit Assignment Tips

  • Fieldwork One Page Guide (PDF) When it comes to your individual and group project, in the field research (aka ethnography) will be a key complement to your broader survey analysis. We've put together some techniques you'll want to keep in your back pocket.
  • Scenography Guide - Dana Cho, IDEO (PDF) Scenography, Scene Template, and Experience Blueprint.
  • 6 Brand Tips (PDF) What is a brand? Why does it matter?
  • Visual Design Tips (PDF) Visual Design + Keynote Wizardry
  • Quick and Dirty Font Guide (ZIP) Quick and dirty font guide and font files
  • Personal Branding Tips (PDF) How to cultivate a personal brand online
  • Video 101 (LINK) Covers the basics of shooting and editing videos you can be proud of!
  • BIB - Building Innovation Brands Course Refresher 2014 (PDF)
  • PoST - The Power of Social Technology Course Refresher 2010 (PDF)
  • BIB - Building Innovation Brands Course Refresher 2009 (PDF)
  • Google Visual Assets branding guide (1) (2)

Experience Design Handouts

  • Experience Map Worksheet (PDF) Training grounds for Day 3's secret mission, posted for your reference.
  • Secret Mission Worksheet (PDF) A few common methods for capturing observations and conducting interviews
  • Data Mining & Metrics (PDF) Help us help you define your brand goals.
  • Let's Get Buildy (PDF) Day 4 - final project ideas
  • Storytellers Tips and Tricks (PDF) Day 4 - final project ideas
  • Foamcore Tips (PDF) Instructions on working with foamcore for projects

Summary from 2011

  • BEST Toolkit 2011 (PDF) What's, Why's, and How's for Brand, Experience, and Social Technology. Some of the most important nuggets from our time together.
  • Experience Map Worksheet (PDF) Training grounds for Day 3's secret mission, posted for your reference.
  • BEST Refresher (PDF) A one page reminder of key questions, tips, and guides for BEST.
  • BESTAID Academic Insights: Designed (PDF) Summaries of a few of our BEST academic insights.
  • BEST Brand Marketing Primer (PDF) A marketing primer, guided by brand considerations.
  • Final Assignment Instructions (PDF) A few details for your final assignment