Briefs
Brand Audit Assignments
- Voice Guidelines (PDF) Every brand has a voice. Here’s an exercise in developing one for your brand
Autodesk example
A few examples from 2011 - Experience Map (PDF) How to map your brands user experience and make a plan for interventions
Autodesk example
A few examples from 2011 - Image-Identity Gap (PDF) Developing an understanding of who your brand is in the world
Autodesk example
A few examples from 2011 - Single Focused Goal (PDF) The impact you want to create and how to measure it
Autodesk example
Brand Audit Assignment Tips
- Fieldwork One Page Guide (PDF) When it comes to your individual and group project, in the field research (aka ethnography) will be a key complement to your broader survey analysis. We’ve put together some techniques you’ll want to keep in your back pocket.
- Scenography Guide – Dana Cho, IDEO (PDF) Scenography, Scene Template, and Experience Blueprint.
- 6 Brand Tips (PDF) What is a brand? Why does it matter?
- Visual Design Tips (PDF) Visual Design + Keynote Wizardry
- Quick and Dirty Font Guide (ZIP) Quick and dirty font guide and font files
- Personal Branding Tips (PDF) How to cultivate a personal brand online
- Video 101 (LINK) Covers the basics of shooting and editing videos you can be proud of!
- BIB – Building Innovation Brands Course Refresher 2014 (PDF)
- PoST – The Power of Social Technology Course Refresher 2010 (PDF)
- BIB – Building Innovation Brands Course Refresher 2009 (PDF)
- Google Visual Assets branding guide (1) (2)
Experience Design Handouts
- Experience Map Worksheet (PDF) Training grounds for Day 3’s secret mission, posted for your reference.
- Secret Mission Worksheet (PDF) A few common methods for capturing observations and conducting interviews
- Data Mining & Metrics (PDF) Help us help you define your brand goals.
- Let’s Get Buildy (PDF) Day 4 – final project ideas
- Storytellers Tips and Tricks (PDF) Day 4 – final project ideas
- Foamcore Tips (PDF) Instructions on working with foamcore for projects
Summary from 2011
- BEST Toolkit 2011 (PDF) What’s, Why’s, and How’s for Brand, Experience, and Social Technology. Some of the most important nuggets from our time together.
- Experience Map Worksheet (PDF) Training grounds for Day 3’s secret mission, posted for your reference.
- BEST Refresher (PDF) A one page reminder of key questions, tips, and guides for BEST.
- BESTAID Academic Insights: Designed (PDF) Summaries of a few of our BEST academic insights.
- BEST Brand Marketing Primer (PDF) A marketing primer, guided by brand considerations.
- Final Assignment Instructions (PDF) A few details for your final assignment.