Brand Basics
- Strategic Brand Management
- Building Strong Brands
- The Brand Gap
- A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
- A New Brand World: Eight Principles for Achieving Brand Leadership
- Here Comes Everybody Clay Shirky
- Nike WE: Design Meets Social Good
- eBay: From Green to Gold
- Intel Voice Guidelines : The Written Expression of the Brand
- How to Build a Brand Like Corona
- Leading Change: Why Transformation Efforts Fail
- Embrace the Dark Side
- The Road to Self-Renewal
- Storytelling That Moves People: A conversation with Robert McKee
- Dimensions of Brand Personality
- Carriers of Culture
Experience Design
- D.school Bootcamp Bootleg
- Design Thinking
- Defining User Experience as Brand Experience
- More than Virtual: Marketing the Total Brand “Experience”